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SEO Best Practices – Link Building In 2020

What is Link Building?

Link building refers to the process of getting external websites and web pages to link to your website or a page on your website. This is one of the many tactics used in search engine optimization.

Why link building is important?

Link building is important because it is still major factor in how Google will rank your website and web pages. In 2013 the emphasis is on quality. According to Google, website administrators can improve the rank of their websites by increasing the number of high-quality sites that link to them.

5 typical and valid link building strategies

1) Get your customers to link to you

If you have partners or customers that you work with regularly that love your brand or company, you can use this to your advantage by sending out partnership badges – graphic icons that link back to your site. Alternatively you can ask them if a simple link, with the right anchor text, can be placed on their website.

Just as firms get customers wearing t-shirts with your company’s name on, links are the best way to accomplish the same feat on the web.

2) Build a company blog. Lets make it a valuable, informative and entertaining resource.

This content and link building strategy is so popular and valuable that it’s one of the few recommended personally by the engineers at Google. Blogs have the unique ability to contribute fresh material on a consistent basis, participate in conversations across the web, and earn listings and links from other blogs, including blogrolls and blog directories.

3) Create content that inspires viral sharing and natural linking

In the SEO world, this is called “linkbait.” A good example of this is the Compare the Meerkat website, Each leverages aspects of usefulness, information dissemination, or humour to create a viral effect – users who see it once want to share it with friends, and bloggers/tech-savvy webmasters who see it will often do so through links. This high quality, editorially earned votes are invaluable to building trust, authority, and rankings potential

4) Be Newsworthy.

Earning the attention of the press, bloggers and news media is an effective, time honoured way to earn links. Sometimes this is as simple as giving away something for free such as a free e-book, releasing a great new product, or stating something controversial.

5) Find directories or listings of relevant resources.

For example, try searching for forums and directory related to the subject you and your company are based. If your company is an electrical supplier or service then typical forums and customer forums may be the place to get links from.

A word of caution: links that are easy to get often carry risks when pursued aggressively and in volume. A diverse, well rounded link profile is always best.